Nitpicking Department
Member
Registered: Oct 1999
Location: Los Angeles, CA
Posts: 90 |
Let's say for instance that Handspring hires call center X, before they set up a number to recieve calls, and they give them a certain projection of number of calls.
Then the floodgate opens and it turns out they get 2x the number of calls, or more. The call center is overwhelmed.
Further, the projections call for an online store to be opened which will handle all orders after Oct. 6. The store promptly crashes and is retired, and the burden of order-taking shifted back to the call center. The volume of calls continues to go up, at a time when the call center had not planned to be taking *any* calls. Furthermore, the call center had been using a system that was designed to be *temporary* - so that, once orders are sent to the warehouse to be fulfilled, they are no longer immediately accessible to the call center folks.
The call center does their best to handle the calls. But there are problems. Somehow the CSRs are constantly giving out conflicting information to people who call about their orders. Email confirmations that were promised are never sent, prompting more calls to check on order status. The CSRs cannot check on order status for most customers, because the information is no longer accessible to them. The online store stays down for a full two weeks...or longer.
Who do you blame?...I'm afraid you've got to blame Handspring. They did not have an adequate back-up plan in place for when the order volume exceeded their expecations. The call center wasn't able to turn on a dime for whatever reasons. They couldn't double the number of CSRs overnight, or even within a few weeks. They certainly couldn't plug in another order-taking system overnight. And the online store was tragically inadequate - it was up for a couple of days at most, during which time most customers couldn't access it, and then it swiftly collapsed and has been MIA for two full weeks.
OK, say you're in charge of ordering and fulfilment for Handspring. For whatever reasons, you made these mistakes in planning your ordering procedure. Maybe you were trying to please your backers by setting up the most cost-effective ordering system possible. Now you're in the soup. What do you do? Here's some possibel suggestions:
Send someone to hang around the call center all the time. Make sure that the CSRs are saying something consistent. Maybe they won't be able to give out all the information that customers would like, but make sure they are consistent and, to the best of your ability to judge, truthful in the info they give out. Walk around the call floor yourself if you have to.
At the same time, start IMMEDIATELY shopping for another call center to help handle the calls. It may have to be in another part of the country altogether. The economy is booming right now, unemployment is low, workers are in short supply, but perhaps you can manage to find someplace that can handle a high volume of calls. Once you've located the place, send someone to babysit them with similar instructions: Supervise the order taking. Keep an eye on what information is given out. Do everything you can to expedite the orders going out for shipment.
Communication is really the key.
|