Gameboy70
Member

Registered: Oct 1999
Location: Metro Station, Hollywood and Highland
Posts: 1018 |
quote: Originally posted by agraham999
I grow weary of all this discussion of the "killer app." There is no such thing. There is only "killer need." Apps don't make themselves...people face a need and they create a solution for it. So if you are looking for the next killer app...look at your handheld and think of what your killer need is.
I'll also debate that 123 wasn't such a killer app that it drove people to buy computers...I would say that concepts drove computer sales like desktop publishing or the internet. Everyone has a different need and they purchase based on that need...even if it is gaming or accounting.
The PC, since its inception, has always been a solution looking for a problem. In the seventies when Intel executives considered marketing a personal computer, they decided against it because the only application they could see for a home computer was storing recipes.
It was the spreadsheet, specifically VisiCalc (not 123, despite its blockbuster status) that catapulted the personal computer from a hobbyist diversion to a serious office appliance. The Apple II was enjoying huge sales in the hobbyist market, but when VisiCalc came along, accountants took notice (not to mention IBM, which also dismissed the PC up until that point), and that's when the Apple II truly penetrated into public consciousness. Even the technologies you mentioned like desktop publishing and the internet existed before the consumer demand for them. I can still remember the blank stares I got when evangelizing about the internet 10 years ago. No one except geeks could see the value of it. In hindsight, it's obvious -- and that's the pattern of every killer app, every technology. No one needed the wheel before it was invented.
The PDA market was nearly forfeited by Apple with the Newton, for a number of belabored reasons, but mainly because the average consumer had no idea what it was for. The book on the making and marketing of the Newton, Defying Gravity barely even acknowledges that the Newton was an organizer, which was ostensibly too pedestrian an application to call to anyone's attention. Palm, in a typically counterintuitive move, took a less ambitious strategy and marketed the Pilot as an organizer, eschewing equivocal terms like "Personal Digital Assistant." Thus, Palm found the PDA's killer app right under its nose: the PIM. Again: obvious in hindsight, but not in foresight.
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