adVisor
Member
Registered: Sep 1999
Location:
Posts: 21 |
The surest way to get people angry in a forum like this, when the euphoria of a new-product introduction is in full swing, is to stick to plain common sense. So be forewarned: if this kind of thing upsets you, skip this post. For the rest of you, please be assured that I'm not impugning anyone's honesty or competence.
I confirmed this morning (9/17/99) that Handspring was still taking Visor orders with pen and paper. I expressed surprise that the representatives were not working at terminals and entering data directly. I was told that the pen-and-paper process was necessary because of the "volume" of orders. I asked what was being done with the hard copies of customers' credit card information, and I was told that the manually-entered information is being "keyed in" at each shift change, whereupon the hard copies are destroyed.
Taking these points in order:
1. A high volume of orders is the most powerful argument imaginable for NOT entering orders manually. Is there any data-entry-intensive business out there that hasn't switched over to an electronic data entry system? Even my supermarket deli counter takes orders from an in-store terminal! Sorry: the use of manual data entry indicates lack of preparation - not unexpected order volume. And I'm not reassured to know that Handspring's method of order-taking is not being disclosed to its customers, many of whom would likely rethink or postpone their orders.
2. Something is wrong with this story about data entry with each shift change. If the orders were being entered directly into the Handspring system every few hours, we wouldn't be waiting two weeks for an e-mail confirmation number: the number would be assigned upon order entry. So I think what's going on is that the handwritten orders are periodically being keystroked into some sort of database or spreadsheet just for the sake of preserving the information. At some later date, that information will be re-entered (or transferred) into the actual Handspring system, at which point confirmation numbers will be assigned. If so (and really, how else can you explain the two-week delay?), we're dealing with multiple entries or transfers of order information. That significantly increases the possibility of error, loss or mishandling. Until there is a confirmation number associated with an order, there is simply no way to track or verify that order.
3. I'm sure that the Handspring folks are making every effort to be careful about the hard copies of customers' personal and credit information. However, if good intent and normal care were enough, we wouldn't all be using SSL and encryption to protect our information, and we wouldn't be confronted with a dizzying array of paper shredders in every office catalog. What's fair is fair: if we pillory Microsoft every time someone discovers a security hole in Excel that only three hackers in the world are smart enough to figure out, we can't be cavalier about less-than-scrupulous handling of our personal credit information. People are fallible, rushed and stressed. What if a stray stack of written orders doesn't get shredded? If I trust my Handspring representative, am I also obliged to trust the person who empties the dumpster at some office park in a city five hundred miles away? This may seem like paranoia to people who haven't experienced the theft or misuse of their personal information; but then, the use of anti-virus software seems like paranoia to some people too.
I am forced to conclude that Handspring's business practices simply don't measure up to the standards we have a right to expect, here on the eve of the year 2000. I can forgive a website that fails to convey detailed product information (warranties, for one thing). Other things are less easy to forgive. I see a drive to meet a launch date, but no corresponding willingness to commit the resources necessary to support that launch. Handspring picked its own deadline; they have to be held accountable for failing to prepare for it. I see a disregard for the legitimate security and privacy concerns of customers. I see a headlong rush to accumulate orders, but no concern over the inevitable errors, returns and problems that will start to pile up as a product of a bizarre and antiquated order-taking system. That is the hallmark of a "quick-hit" merchant, not a company that wants to build long-term loyalty and goodwill. And finally - and perhaps most objectionably - I see a callous attempt to trade on the well-known new-gadget-lust of tech addicts, who will often disregard considerations of security or common business sense in order to be the first on the block with the latest gizmo. Yes, we have that failing. No, we don't have to be exploited as a result of it.
Designing and building a good product is only part of a success story. That product must be brought to market and supported with excellent business practices: that's the rest of the story. Palm - an industry leader with a proven record of good customer support - makes some pretty good PDAs, too; and they're sure to be doing some aggressive price-cutting shortly. I, for one, will wait to see how this particular story plays out before I let Handspring write - and I do mean write - my order.
[This message has been edited by adVisor (edited 09-17-1999).]
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