foo fighter
Member

Registered: Oct 1999
Location: I'm not sure, but I see lots of lights everywhere.
Posts: 1287 |
Time to help Apple?!?
Time to help Apple? Right now, the only thing that can help Apple...is Apple. It's not hard to see why sales are down, and enthusiasm surrounding their products is waning. PowerMac G4s are grossly overpriced and under-featured, the Cube is impractical (and expensive), and the iMac is obsolete. Steve Jobs keeps betting on technologies that don't pan out. Look at iMovie and DVD. It never took off, and it was clear to everyone in the industry more than a year ago that digital audio (MP3 and Napster) was the next killer app. But instead of equipping iMacs/PowerMacs with audio software and CD-RW, he stuck with iMovie and DVD-Rom. The same thing happened with his choice in video chipsets. Jobs picked the ATI Rage Pro 128 at a time when nVidia was destined for success. TNT was a hit, and GeForce has all but become the standard for gamers. And yet, Apple still ships every iMac and PowerMac with ATI's inferior technology. He made another critical mistake by betting the company's hardware future on the PowerPC processor. While AMD and Intel cranked out faster and faster x86 architecture chips, Apple has remained stuck with slower clock-speeds. And Jobs still refuses to make critical updates to the iMac such as moving to a 17" monitor instead of the default 15". In short, Apple isn't listening to its installed base. I frequently visit Mac message boards at AppleInsider and MacAddict, and there is a rising tide of anger and unrest. Everyone is demanding faster processors, more options, and lower prices. So far, Jobs response has been to introduce more colors, and an 8'G4 Cube that Mac users didn't ask for!
Mac fans don't seem to have the same faith and trust in Apple (Steve Jobs in particular) that they once had. I don't blame them. If I were a Mac user, I would be furious with the company's product offerings and prices. Just look at the single PowerMac G4; $1600 for a system that ships with only 64 MB of Ram, 400 Mhz processor (which, contrary to Apple's claims does NOT outperform a 1 Gigahertz Intel/AMD), a 20 gig hard drive, no CD-RW, ATI Rage pro 128 video graphics (which is horribly obsolete), and only 3 PCI slots? That is a fairly hefty price tag for such a paltry system! You can buy a WinTel PC that will easily outperform this system, a comes with much more options, for around $1200. There are some bright spots ahead for Apple, such as OSX. But the problem is; most consumers will never get to experience OSX because they don't own a Mac, and Apple is CRAZY to even think that consumers are going to throw away their PCs and purchase a Mac! Sorry guys, it's just not going to happen. PCs are THE standard. Sad, but true.
The irony is; Apple has in its power, the potential to turn the entire industry on its ear, if it would simply port OSX to x86. I would love to be able to boot into OSX on my PC! With this option, Apple could become a serious force in the enterprise, and an even more serious threat to Microsoft! With its BSD Microkernel, OSX could draw even the Linux community under its wings. Yet Steve Jobs refuse to "think different" and look beyond the Mac in seeking to expand his company into new markets. For example, look at internet appliances...if any company can create a net appliance that finally becomes a success, its Apple! Even PDAs are an option, at this point. Jonathan Ives could definitely design a truly beautiful PDA.
Don't get me wrong, I'm not at all saying that "APPLE IS DEAD", or other such nonsense. On the contrary, I think this company has a bright future...if it moves all of its pieces into more "fruitful" (pun intended) directions. Hell, I've even been considering purchasing a G4 for my work, in fact I'm still considering it. I won't make any decision until after MacWorld in January. If, at that time, Apple still hasn't delivered more compelling products at competitive prices, I will remain with my PC. I'm not exactly thrilled with PCs in general. I'm sick to the point of nausea at having to look at the same boring beige box! The only thing that makes me more ill is the idea of buying another DELL system that looks exactly like my three year old system now!!! Where are the innovations in the PC industry? I see no elegance or original ideas going into the design of PCs at all. DELL, Gateway, Compaq, they all keep spitting out the same tired designs over and over and over again. I dislike the G4 Cube, but at least Apple is playing with different ideas on how to make desktops more refined and user friendly. Dell and Gateway could learn a few things just by peeking over Apple's shoulder. I suspect that some consumers may be showing a lack of interest in PCs BECAUSE of the lack of style in case designs. After all, why go out and buy a PC that looks exactly like the one you have sitting on your desk right now? Just my opinion.
Bottom line: Apple needs to become a solutions provider, instead of simply a box maker. So far that hasn't happened yet.
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