Madkins007
Member
Registered: Mar 2001
Location: Nebraska- the Good life
Posts: 695 |
quote: Originally posted by ernieba1
You know why I think Handspring will remain in buisness (and so will Palm)? Because I own a PDA, but very few of my friends own PDAs. It has yet to catch on, on a large scale. But because of people like us, who convince our friends to get them, more people will keep buying them.
I agree. I talk to people at work all the time about my VDX, and I figure that about 5% of them will buy one within a year or so. Several of them will go out and do the same.
The only worry I have is their advertising/marketing strategies. Target WAS carrying Handspring, and seems to have either stopped or declined in favor of the M series Palms. I suspect whatever Target carries wioll sell well- if properly positioned within the store (Palm, in the Stationary Dept. seems smarter than Handspring tucked in a display case or corner of Electronics). Handspring is not prominantly displayed at OfficeMax or OfficeDepot, and only moderately displayed at Best Buy and CompUSA.
NONE of these companies is advertising in the mass media worth a hoot, so the average person knows little about them- and thus assumes they are technogeek, expensive, hard to use, etc. I would bet that the first of these companies to break out a decent campaign (that features at least some education on how/why)in mainstream media will rake in the benefits- and the PDA industry as a whole will improve in the wake of it.
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