Madkins007
Member
Registered: Mar 2001
Location: Nebraska- the Good life
Posts: 695 |
quote: Originally posted by thorin
what you're missing is that the prixe winniner need not necessarily sell enough beer to cover the cost of the car-- the fact that hundreds of waitresses are all trying to sell a much beer as possible in order to win is what pays for it.
'Hundreds' of waitresses? Either Hooters has a LOT of staff at each shop, or this contest was being spread over several different shops!
Regardless, 90% of the time, management runs these promotions to increase profits, with the remainder being to boost morale. Morale boosting contests usually involve things besides selling a specific product, so it was probably a sales promotion.
No one runs a sales promotion, then gives away the profits in a big ticket item. Sure- it could have been a used car, an older model, a low-end model, or other less expensive variation, and/or it could have been some sort of tax write-off or other 'gimmick' for the owner- but there is still a strong desire on the part of management to use the profit for other purposes than a prize.
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