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I wonder how much Good Technologies paid to get the URL Good.com. Seems like it would be pretty popular.

I'd be surprised if it was under $1 million, which also applies to most domain names with less than five letters. Considering that Good is underwritten by Kleiner Perkins, $1M is probably a drop in the bucket.

Does anyone still remember when they were called SpringThings?

People don't pay $1M for domain names anymore. Both buyers and sellers realize that there just isn't that much value in them.

I'd guess it was well under 50k. Further more, this company sells a product...not an online service. It is more important for online services to have those boutique URLs more so than a company selling a product.

As more 'dot-coms' are collapsing due to bad business models and as more top-level domains are being added (albeit slowly), the market rate for domain names are dropping.

Of course, it is all speculation, isn't it?

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We're all naked if you turn us inside out.
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Homer I agree

They didnt pay alot --- Just think what kind of service company would want a name like that??

I should have bought it to put out on business cards and give'm out to the ladies.

"Yeah, I'm goooood. My dot-com address says so!"

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Matt Nichols
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Good domain names will always be in demand

I agree that a domain name market has taken a beating, but as a marketing professional, I believe that domain names will always be an integral part in establishing your brand. They can reduce your marketing costs significantly, and if you do build your brand . . . you're domain name can be worth almost as much as your client base and other tangible assets.

People should remember that most businesses fail because they had a "bad business plan", not solely because they were an Internet start-up. As for the new domain names coming on board, they will just confuse the marketplace and make the ".com" brand even stronger. Why would you spend marketing dollars on a ".biz" or ".info" if your competition had the ".com" version?

What I DO NOT GET are the commercials trying to get everyone to get ".tv". The idea that this address would appeal to a normal person is beyond mean.

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Matt Nichols
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