VisorCentral.com
Show 20 posts from this thread on one page

VisorCentral.com (http://discussion.visorcentral.com/vcforum/index.php)
- Accessories (http://discussion.visorcentral.com/vcforum/forumdisplay.php?forumid=3)
-- dumb question re Handspring's stylus business model (http://discussion.visorcentral.com/vcforum/showthread.php?threadid=3277)


Posted by ragamuffinn on 12-02-1999 04:55 AM:

Question

I don't know if this has been discussed already. If so, my apologies.

It occurred to me on my drive home today that Handpring could have made lots more money if they just included the nice stylus (ala 5-pack) with the Visor. If they're charging $15.95 for five, couldn't they have given us ONE stylus with our order and jacked up the price of the package by $5 (i.e., $254)? That would have given them $1.81 per stylus more in revenue than what they're getting currently with 5-pack sales. And keep in mind they're getting their $3.19/stylus only from people who purchase the pack. If they chose the model I'm suggesting, they would have received $5 for every stylus "sold." They're scheme seems not only senseless from a profit-centric perspective, but also counter to the customers' interests.

Can anyone explain how I'm an idiot, from Handspring's point of view?

[This message has been edited by ragamuffinn (edited 12-02-1999).]


Posted by StressJunkie on 12-02-1999 04:38 PM:

Post

I think keeping the price under the $250 mark for the VDx was psychologically important from a marketing point of view, so they had to cut corners somewhere. $149 and $249 sound sexier than $154 and $254.


All times are GMT. The time now is 09:40 PM.
Show 20 posts from this thread on one page

Powered by: vBulletin Version 2.3.4
Copyright © Jelsoft Enterprises Limited 2000 - 2016.