Cerulean
Member

Registered: Dec 1999
Location: Chandler, AZ
Posts: 289 |
Its a rather interesting tactic .. by announcing and pushing back shipping dates & feature sets, companies create the following scenario:
1. They make it seem like they will have their product to market rather quickly, therefore making any potential competition think twice before entering the market..
2. By pushing the amount of features, it again artificially sets the bar for possible competitors much higher than what it will end up being..
3. Customers inquire about the product and provide feedback regarding the product/features before huge amounts of money are sunk into develop ...
4. If a competitor releases their product first, customers may hold out if the vaporware is percieved as having a better price/performance ratio...
Granted, the downside is missing the release date several times and pissing off those potential customers -- however, it seems like after the product is released, people as a whole tend to forget the deadlines and the vaporware tactic works ..
*sigh*
Joe
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