Yorick
Member

Registered: Mar 2001
Location: Out of my skull, back in five minutes
Posts: 1435 |
This has been reported on in Entertainment Weekly (and maybe other places). It's a stealth advertising campaign using the internet as a marketing tool (which, IMHO, is a good idea for moviemakers). Swordfish did something as well.
Like "Blair Witch" they're creating a virtual reality, as it were, as if the film's events were real. I think it's kinda cool (tho, I didn't get involved with either, as I'm too busy).
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